Managed contract and freelancing work for startups and top British companies as a Director via Axioms Consulting Ltd.

• As a Vice President of Sales, I represented Instellars, an APAC startup, in the European region for decisioning, customer service, platform engineering and industry-ready solutions.

Key Responsibilities

• Lead the growth, recognition and sales initiative of Instellars by utilising my network of clients and partners.

• Thought Leadership and Industry Engagement in Decisioning and Value creation.

• Collaborate with Founders and Inside Sales team on strategies for Outreach, Cold-calling, and Marketing Campaigns.

Key Achievements

• Created a pipeline of $4m within 2 months.

• Empanneled Instellars with a well-known System Integrator for resourcing needs.

• Established strategic partnerships with large system integrators and resourcing agencies.

• Successfully negotiated a partnership with a regional MarTech supplier to augment collective technology offerings and promote services to mutual clients.

• Collaborated with Pre-sales teams to create demos of Government solutions and Marketing product accelerators.

• Sponsored the Pega community forum event for client leadership meets.

• A collaborative exploration between EAI Systems and Axioms Consulting to jointly contribute to the decisioning space as partners.

Key Responsibilities

• Strategic Consulting & Thought Leadership

• Innovation & Reusable Asset Development 

• Industry Engagement, Knowledge Sharing and Talent Development

Key Achievements

• Envisioned and formulated a comprehensive Decisioning Consultancy Framework.

• Led the development of a cross-industry component featured in Pega Marketplace utilising data science and artificial intelligence prediction models, showcasing innovation and industry expertise.

• Featured speaker, sharing insights on global consultancy acumen with the academic community,

• Evaluated the potential of blockchain and decentralised computing through pilot projects.

  • Researched and implemented a cryptocurrency mining infrastructure to rent hash power to mine Ethereum, by running a self-assembled highly tweaked hybrid mining hardware using 3x NVIDIA RTX 3060 GPUs, and 2x AMD Radeon RX 6600 GPUs, for maximum power efficiency.

  • Evaluated a decentralised data centre setup to rent disk storage space using smart blockchain contracts.

BT was undergoing organisational transformation due to the merger of BT and EE brands. 

Regulatory compliances & pricing dynamism were needed to maintain its position as a premium provider of connected services and products to customers.

Key Responsibilities

As a Pega Decisioning Professional, I

• Implemented Ofcom regulatory ‘End of Contract & Annual Best Tariff Notification’ strategy design and development to acquisition price match products for existing customers, across quad-play services. 

• Responsible for continuous improvement of Pega decisioning strategies offering BT & EE product portfolio through Digital, Advisor & Retail channels.

• Worked closely with the Delivery, Project, and Operational teams for configuring fine-tuning and execution of revenue forecast simulation with product owners and finance teams.

• Worked with the BAU team to configure decisioning strategy framework optimisations for A/B testing.

• Shared best practices for operational efficiency & recovery processes for automated systems.

• Mentored and motivated new hires in the decisioning team through certified training paths and defining business problems in the learning context.

Key Achievements

• Conducted hundreds of simulations to achieve a balanced price optimisation strategy improving retention and upsell.

• Documented procedures to help the current team continue further strategy refinements.

• Recommended for exceptional work done at BT by the Decisioning Manager managing this complex project, appreciating like-mindedness in doing the right thing and putting in hard work to improve things in the organisation for the better. He rated me highly with the hope of working again in the future.

British Gas's Loyalty programme 'Rewards' was a unified inbound and outbound approach to customer engagement over the web, app and email channels for offering free energy days or discounted promotions of products and services from own (Hive) or 3rd party providers such as Mando.

Key Responsibilities

As a Pega Decisioning Delivery Lead, I 

• Worked with members & heads of marketing, propositions, insight, marketing effectiveness, customer value management, digital and CRM teams to establish Ways of working, Delivery methodology, 

• Provided regular updates to management on the monthly cycle of releases.

• Performed BAU logic development (configuration, eligibility & marketing emails), release management of new offers, performance tuning, validated proposition briefs, handled voucher codes, prize draws and loyalty days fulfilment.

• Assisted the Copy team and UAT tester in confirming the visibility of new treatments. 

• Conducted Pre-release Show & Tell to assure stakeholders of the accuracy of the build.

• Executed activities for prize draws and notifying winners, through Pega.

• Investigated issues and reported customer volumes using SQL in Pega's database and from Enterprise Data Lake using BigData tools like Hive & Ambari.

• Assisted management at the contact centre, social media, and digital operations with executive & general complaints.

• Provided consultation on migration from Pega to IBM Interact and decommissioning of Pega.

Key Achievements

• Delivered BAU monthly GTM releases for BG Marketing’s loyalty ‘Rewards’ programme for 3 million+ customers. 

• Delivered promotions of Energy, Services, Hive and Local Heroes products, as well as third-party partners such as O2 Events, Virgin Experience Days, Sky and more, as well as handling Hive discount voucher codes.

• Delivered configuration changes to migrate the email services provider from Zeta to CheetahMail, using Oauth2.

• Recommended for exceptional work by both the Head of Consumer Loyalty and the Senior Manager of Consumer Propositions, managing this complex programme.

Key Responsibilities

As Entrepreneur of an online media agency, I was 

• Promoting retail products for small businesses, manufacturers, and resellers from China. 

• Managing partner relationships with businesses, negotiating commissions, sample requests, bundle and wholesale pricing, discounts and fees. 

• Involved in Sales, promotions, and quality inspections of 3C: Computing, Communication and Consumer electronic products.

• Using Facebook Audience Manager insights from click-through to purchase. to understand and adjust promotional listings and ad-spend.

• Using marketplace affiliate links to promote platforms, products and services.

Key Achievements

• Wrote hundreds of Videos and Written product reviews using online selling platforms and social media.

• Influenced promotions and rankings of hundreds of products for the UK market, winning repeat business.

Key Responsibilities

As a Lead Decisioning Consultant, I:

• Designed and Developed a Pega Chordiant CRM (Decisioning) Next Best Action integration solution using business logic rules for acquisitions, upgrades & in-life migration journeys, for Retail Store agents to recommend best offers to customers based on lifestyle information, using in-store tablets.

• Guidance provided on Decisioning principles and collaborated with multiple teams & SMEs at client (business) and system integrators (user-interface, customisation, middleware, integration testing, and environments) to shape the end product.

• Managed stakeholder expectations through regular updates and timely issue escalation.

• Estimated and managed development delivery milestones and timescales.

• Led a team of multi-location SI offshore project resources to oversee design reviews, resolve technical issues and test readiness.

Key Achievements

• Recommended for exceptional work by the Project Manager leading this complex project.